4 Tips to Consider for Effective Telemarketing Outsourcing

Telemarketing can give you an edge over other brands because it allows you to build a strong relationship with customers and strengthen your brand overall. However, in the past few years, telemarketing has also gained a bad reputation, especially when it's business-to-consumer. Often, people don't like to get interrupted and view telemarketing calls negatively.   

Nonetheless, telemarketing can still make a difference in your sales and marketing pipeline if it is done correctly. Choosing Outsource telemarketing services is a great way to generate leads or potential customers through telemarketing calls. It allows your business to save time and money while increasing your team's productivity.   

Let us discuss the crucial tips which could help you choose the best outsourcing provider.  

#1 Determine Your Needs   

Before outsourcing and hiring a company, it is best to define your goals.   

Inbound telemarketing can include order processing, customer registration, or customer service. Whereas, Outbound telemarketing, includes appointment setting and lead generation.   

Therefore, while hiring an outsourced provider, list out what type of services you will need for your business as well as present and long-term financial goals – this will help you choose the most viable outsourcing partners.  

#2 Start with a Solid Marketing Plan  

When hiring a third-party service provider, you should have a clear and solid marketing plan. Before outsourcing, set your business goals, including KPIs, lead generation, sales etc.  

Next is to evaluate the requirement, including the number of agents you will need, demographics you want to target and gather all current client databases. Besides that, it is best to ask a few random questions to the prospective outsourced partner. What is the outcome of the expected sales from the outsourced provider? What will be the strategy to reach leads and convert them into sales? These questions will eventually help you establish a clear strategy that you expect from the outsourced provider.   

#3 Look for Expertise  

Outsourcing from a third-party provider can be a wise decision because it has the expertise to make an engaging phone call and create high chances of lead conversion.   

So, when hiring, it is best to examine your potential outsourcing partner's background, including previous client reviews, team performance, and records, to analyse capabilities. Along with these, determine how much time is required to complete a commercial marketing project and whether customers are satisfied or not.  

#4 Reduced Cost of Operations  

Executing a telemarketing strategy requires an investment in communication tools and a dedicated team, which may cost a business a lot. That is why most companies' owners now prefer outsourcing to save money. Outsourced BPO companies in Australia enable you to save on cheap calls and frees up cost for further business investments.   

However, when you decide upon outsourcing, ensure the provider offers cheap calling rates and additional services at competitive pricing.   

Outsource your Telemarketing with Virtual Team 

We pride ourselves on going above and beyond when it comes to our client's expectations. We are well recognised as one of the distinguished BPO companies in Australia, providing dedicated, cost-effective, highly skilled and qualified professionals working remotely from India. As an offshore service provider, we have a talented team who are supported and trained by our Head office in Australia.  

With Virtual Team, you can leverage a top-notch telemarketing skill set combined with the latest technologies.

Source: https://medium.com/@virtualteamau/4-tips-to-consider-for-effective-telemarketing-outsourcing-cc3dcb96371b